We’re curious what you think. Has attention really changed or just expectations?

We’re curious what you think. Has attention really changed or just expectations?

People say attention spans are getting shorter.
We don’t think that’s true.
๐—ช๐—ฒ ๐˜๐—ต๐—ถ๐—ป๐—ธ ๐˜๐—ผ๐—น๐—ฒ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—ฏ๐—ผ๐—ฟ๐—ถ๐—ป๐—ด ๐—ถ๐˜€ ๐—ฑ๐—ถ๐˜€๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด.
People still:
– Watch long-form content
– Wait in line for experiences
– Travel across cities for events
๐˜‰๐˜ถ๐˜ต ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ช๐˜ต ๐˜ง๐˜ฆ๐˜ฆ๐˜ญ๐˜ด ๐˜ธ๐˜ฐ๐˜ณ๐˜ต๐˜ฉ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ.
๐—ง๐—ต๐—ฎ๐˜’๐˜€ ๐˜๐—ต๐—ฒ ๐˜€๐—ต๐—ถ๐—ณ๐˜.
From passive → participatory.
From exposure → experience.
We broke this down in our latest blog:
“A๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—œ๐˜€๐—ป’๐˜ ๐——๐—ฒ๐—ฎ๐—ฑ. ๐—•๐—ฎ๐—ฑ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ ๐—”๐—ฟ๐—ฒ.”
๐˜๐˜ต ๐˜ฆ๐˜น๐˜ฑ๐˜ญ๐˜ฐ๐˜ณ๐˜ฆ๐˜ด:
• Why people still invest time
• What actually earns attention today
• Where many brand experiences fall short
Read it here: [https://mogxp.com/attention-isnt-dead-bad-experiences-are/]
We're curious what you think. Has attention really changed or just expectations?


 

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